The brand name itself was inspired by the protagonists in Paul Beatty's "White Boy Shuffle" and "Tuff," Gunnar Kaufman and Winston "Tuffy" Foshay.
If you've not yet read either book, we obviously recommend both. But, anyway.
This site is an extension of @gunnarfoshay's Instagram as a way to streamline custom product inquiries, orders, and deliveries.
Couple other mentions:
DFW based.
Woman owned and operated.
And finally, thankful for past, present, and future support.